© Inma Martínez 2021
I. MartínezThe Future of the Automotive Industryhttps://doi.org/10.1007/978-1-4842-7026-4_8

8. Together in Electric Dreams

Inma Martínez1  
(1)
London, UK
 

To a 1980s person of my generation, “electric ” meant all that was cool and exciting: synthesizers, techno music, fluorescent lights, and bold colors that would light up our hair and clothes with luminescence to the shock and horror of the establishment. When the CO2 emissions began to put pressure on the automotive industry, electric was simply that, powered by electricity, and in the world of vehicles, to drive an electric car became the epitome of social responsibility. If driving an early-days hybrid was as exciting as driving a clothes iron, electric cars had a tougher ...

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