CHAPTER 1
Plastic, Packaging, and the Linear Economy
Attila Turos
Former Lead, Future of ProductionInitiative, World Economic Forum
IMAGINING A WORLD WITHOUT PLASTIC IS NEARLY IMPOSsible. We interact with it from the moment our digital clocks, smartphones, smart speakers, and Wi-Fi-enabled coffee makers wake us up, to the time we sleep on memory foam mattresses and microfiber sheets. Paper coffee cups are lined with it, razor blades are now forged of it, and lifesaving medicines and treatments are administered and delivered by it in more configurations than ever before. Industries once dominated by metal and other naturally occurring materials (like wood and cotton) have been taken over by plastic, which now makes up roughly 15 percent of the ...
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