CHAPTER 14

Value for Business in the Circular Economy

Lisa Jennings

Vice President, Global Hair Acceleration, Procter & Gamble

A CHANGE IN SUPPLY CHAIN PRESENTS A CHALLENGE FOR any business. This is particularly true when changing from a linear system to a circular one—where we aim to recover and reuse materials previously considered waste. In a circular system for recycling plastics, no single group is entirely responsible. Our collective challenge is to ensure that the recycling infrastructure includes access to collection systems, enables participation by consumers, and supports end markets for recycled materials.

The linear production economy has long been effective in meeting consumers’ needs, creating jobs, delivering profits, and generating ...

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