CHAPTER 9

But More Isn’t Always Better

Lisa McTigue Pierce

Executive Editor, Packaging Digest

GOLDILOCKS WAS ABLE TO FIND WHAT WAS “JUST RIGHT” through trial and error, but packaging professionals don’t always have the luxury of using costly and time-consuming processes to create the package that is just right for their products. In chapter 8 we discussed the downsides of too little packaging, but what does too much packaging look like? Sometimes, it’s not so obvious.

There is often a good reason behind why a product appears to be overpackaged. For example, by law many health-care products need to tell consumers a lot of things, like how to safely use them and in a certain-sized font that is easily read, limiting how small a bottle or box can ...

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