CHAPTER 17

Shift 12: Carrot and Stick to Human Spirit and Work

Managers relying too much on extrinsic motivators to control behavior reinforces the employees’ dependency on the leader to provide the rewards.

Stanford University researcher Mark Lepper and his team conducted a significant research study in the early 1970s, concerned with the impact of extrinsic rewards on performance. Specifically, Lepper was interested in whether prizes influence behavior in young children.

A brand-new activity was introduced to the children at a nursery. The teachers issued the children with creamy white artist’s drawing paper and brand-new marker pens; the children were given time to draw with these novel materials. They had never done drawings with marker pens ...

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