RULE #6

6

EMBRACE ON-DEMAND LEARNING

If you don’t develop new skills, you won’t be fired but you won’t have much of a career in the future.

—Randall Stephenson, CEO and chairman, AT&T1

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Using Learning to Prepare Employees for the Future

AT&T, nostalgically known as “Ma Bell,” goes back under a succession of names to when Alexander Graham Bell invented the telephone in 1876. Today Randall Stephenson, AT&T’s chairman and chief executive, is reinventing the company to compete in the global marketplace. For the company to survive, Stephenson believes he needs to embed a culture of continual learning. He has gone on record saying that AT&T employees ...

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