O'Reilly logo

The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen by Jason Fox

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

AN IMPERATIVE FOR CHANGE

No matter how amazing an idea is until proven otherwise, its imagined benefits will pale in comparison to the real, and unimagined, fear of change … This creates an unfortunate paradox: the greater the potential of an idea, the harder it is to find anyone willing to try it.

— Scott Berkun

Now that we have waded through the swamp of motivational folklore, let's put the focus back on what we want to actually get people motivated about — meaningful progress and change.

Change, huh.

Now there's a tricky concept. I'm tempted to get all existential here, but let's keep it real: whether we like it or not, stuff is changing all around us, all the time. And unless you've been hiding in a cave, you'll know that industries, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required