The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen

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AN IMPERATIVE FOR CHANGE

No matter how amazing an idea is until proven otherwise, its imagined benefits will pale in comparison to the real, and unimagined, fear of change … This creates an unfortunate paradox: the greater the potential of an idea, the harder it is to find anyone willing to try it.

— Scott Berkun

Now that we have waded through the swamp of motivational folklore, let's put the focus back on what we want to actually get people motivated about — meaningful progress and change.

Change, huh.

Now there's a tricky concept. I'm tempted to get all existential here, but let's keep it real: whether we like it or not, stuff is changing all around us, all the time. And unless you've been hiding in a cave, you'll know that industries, ...