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The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen
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The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen

by Jason Fox
April 2014
Beginner to intermediate
232 pages
5h 7m
English
Wrightbooks
Content preview from The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen

2

AN IMPERATIVE FOR CHANGE

No matter how amazing an idea is until proven otherwise, its imagined benefits will pale in comparison to the real, and unimagined, fear of change … This creates an unfortunate paradox: the greater the potential of an idea, the harder it is to find anyone willing to try it.

— Scott Berkun

Now that we have waded through the swamp of motivational folklore, let's put the focus back on what we want to actually get people motivated about — meaningful progress and change.

Change, huh.

Now there's a tricky concept. I'm tempted to get all existential here, but let's keep it real: whether we like it or not, stuff is changing all around us, all the time. And unless you've been hiding in a cave, you'll know that industries, ...

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Publisher Resources

ISBN: 9780730307662Purchase book