If you do not change direction, you may end up where you are heading.

— Lao Tzu

Well look how far we've come — and we've barely scratched the surface of organisational culture change! ‘What gives?’ I hear you not ask. ‘I thought this book was going to give me the secret quick fixes to overnight organisational culture change!’ Good, you've been following.

What we're going to unpack in this chapter is an approach you can take to tackle culture change. It's complex, requires multiple strategies and is not something that happens overnight. But it is something we can tackle at the motivational level, through better work design.

First up, we need to decide — are we on a mission or a quest?

Missions and quests

The question of mission ...

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