CHAPTER 12
GETTING TO WOW
When good just isn’t good enough, GETTING TO WOW suggests additional strategies for unlocking the remarkable.
What does it take to win?
GETTING TO WOW
The concept feels right. Puzzlers are ecstatic. But it’s tough to be objective about your own creation. Does it pass the test of scrutiny? Will people care?
Is it truly innovative?
There’s a quick way to find out. Convene a group of trustworthy outsiders who bring fresh eyes and ears. Succinctly pitch your vision and invite brutally honest feedback. Rather than elaborate commentary, however, request one of three simple reactions.
A single word—just three letters—speaks ...
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