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CHAPTER 4

EXPERIENCE

When building an EXPERIENCE, determine the GAME type (Sorts) and sequence of activities (Structure). This chapter concludes with several examples (Samples).

What process?

EXPERIENCE

A leader facing a serious challenge recognizes the need to take action. Perhaps it’s time to eliminate inefficiencies, transform institutional culture, or reimagine an underperforming product that once was a hit.

After setting the stage, she takes the plunge. “What should we do?” I call it the:

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ONE STOP FLOP.

Unfortunately, this process is likely ...

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