CHAPTER 4
EXPERIENCE
When building an EXPERIENCE, determine the GAME type (Sorts) and sequence of activities (Structure). This chapter concludes with several examples (Samples).
What process?
EXPERIENCE
A leader facing a serious challenge recognizes the need to take action. Perhaps it’s time to eliminate inefficiencies, transform institutional culture, or reimagine an underperforming product that once was a hit.
After setting the stage, she takes the plunge. “What should we do?” I call it the:
ONE STOP FLOP.
Unfortunately, this process is likely ...
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