CHAPTER 7
PURPLE/PROPOSE
Innovation requires imagination. Using the PURPLE/PROPOSE lens, remember seven brainstorming rules, apply these 10 creative catalysts, and prototype your vision.
What can be imagined?
PURPLE/PROPOSE
To the outsider, breakthrough proposals can feel like magic. Poof. Inexplicably, a spellbinding revelation appears. Challenging the status quo, some jaw-dropping vision achieves profound success in ways previously inconceivable. The wizard behind the curtain is heralded for brilliance and supernatural ability.
This is how so many of us view the likes of Thomas Edison, Martha Graham, Maya Angelou, Steve Jobs, Marie Curie, ...
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