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CHAPTER 9

ORANGE/OWN

Puzzlers switch on the ORANGE/OWN lens when making decisions. After considering why it’s so difficult to choose, this chapter introduces nine techniques for committing to one direction at the expense of many others.

What decision?

ORANGE/OWN

Perhaps you’re a brainstorming machine. An ideation wizard. The floodgates of inspiration are wide open, as you drown in life’s vast, infinite potential. But with so many options, which one is best?

In this vast universe, how can you possibly adopt a planet?

The inability to decide paralyzes teams and individuals alike. Fearful of neglecting even the most feeble solution, they attempt ...

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