5
Developer and Publisher Relationships
In This Chapter
• Pitching a Game to a Publisher
• Financing Options
• Managing the Developer–Publisher Relationship
• Third-Party Game Approvals
5.1 Introduction
Developers must have open communication with their publisher, because the publisher is ultimately responsible for creating the final packaged product and marketing it to potential buyers. Publishers must work well with developers, because without the developers, there are no products to sell. These relationships can get very complex, especially if an independent developer and publisher are working together. More complexity is added if they are ...
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