BUSINESS INFORMATIONPart IIPart II
E
ven though the primary focus of game development is creating an
entertainment product, a producer needs to be aware of some business
information in order to be successful. An understanding of basic legal
concepts is necessary for dealing with licenses, intellectual property rights, and
external vendors.
Also, if a producer is trying to pitch an independently developed game to
a publisher, an understanding of how publishers operate is useful. This section
focuses on basic business information that is beneficial to a producer. Topics
include the following:
Intellectual Property Rights
• Developer Agreements
Pitching a Game to a Publisher
Developer and Publisher Relationships

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