
DEVELOPER
AND PUBLISHER
R
ELATIONSHIPS
In This Chapter
• Pitching a Game to a Publisher
• Managing the Developer-Publisher Relationship
• Third-Party Manufacturers
5.1 I
NTRODUCTION
D
evelopers must have open communication with their publisher, as the
publisher is ultimately responsible for creating the final packaged prod-
uct and marketing it to potential buyers. Publishers must work well
with developers, because without the developers, there are no products to sell.
These relationships can get very complex, especially if an independent devel-
oper and publisher are working together. More complexity is added if they are
working on a console or cell ...