150 THE GAME PRODUCTION HANDBOOK, 2/E
Think about how the player’s character will evolve and progress in the game.
This is one of the main things that will keep people logging back into the game.
Players become very attached to their characters and will spend several hours
customizing the character, and countless hours developing the character through
gameplay. Traditionally, games let you design your character’s appearance only
during an initial character creation phase at the beginning of the game. Now,
more games provide the player creative ways to further customize the character
later in the game. You will need to create art style guides that detail not just what
the weapons, items, and characters will look like, but also what they look ...