Skip to Main Content
The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
book

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

by Gabe Zichermann, Joselin Linder
March 2013
Beginner content levelBeginner
256 pages
5h 49m
English
McGraw-Hill
Content preview from The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

8CUTTING THROUGH THE CONSUMER NOISE

Around the turn of the millennium, a new app was launched. Its purpose was poetic yet simple: make it easier than ever to actually connect with your friends while you and they are out and about. Dodgeball, at its launch, was one of about two dozen location-based systems (LBSs), but it rapidly became the most popular, earning it a reputation as one of the first “hipster” apps of this era. Using their computers and mobile phones, via SMS technology, users “checked in,” indicating their presence at various locations. By using the application, users appeared on a list that indicated their mutual presence. In this way, you might bump into friends and contacts simply by way of having been alerted to their presence ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Communicate Like a Leader

Communicate Like a Leader

Curtis Newbold
How to Help High Achievers Overcome Imposter Syndrome

How to Help High Achievers Overcome Imposter Syndrome

Morela Hernandez, Christina Lacerenza

Publisher Resources

ISBN: 9780071808316