8CUTTING THROUGH THE CONSUMER NOISE
Around the turn of the millennium, a new app was launched. Its purpose was poetic yet simple: make it easier than ever to actually connect with your friends while you and they are out and about. Dodgeball, at its launch, was one of about two dozen location-based systems (LBSs), but it rapidly became the most popular, earning it a reputation as one of the first “hipster” apps of this era. Using their computers and mobile phones, via SMS technology, users “checked in,” indicating their presence at various locations. By using the application, users appeared on a list that indicated their mutual presence. In this way, you might bump into friends and contacts simply by way of having been alerted to their presence ...
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