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The GE Work-Out by Ron Ashkenas, Steve Kerr, David Ulrich

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CHAPTER

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Work-Out as Culture Change

THE IMPETUS FOR trying Work-Out in your organization may be the kind of quick, dramatic change that everyone can recognize easily—a competitor’s moves, a new technology to use or sell, the arrival of a new CEO. Or it may be the quieter, more insidious change of declining performance and increasing bureaucracy that can strangle an organization in its sleep.

Work-Out can bring quick, targeted, clear, and high-impact change. Unfortunately, changes generated through Work-Out may be short-lived if the basic approach and assumptions that support Work-Out do not become more fundamental to your organization’s DNA, its ...

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