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The GE Work-Out by Ron Ashkenas, Steve Kerr, David Ulrich

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Introduction: The Power of Work-Out

GE IS ONE of the most successful companies on earth. Yet every day, thousands of people at GE face the very same set of problems and challenges that confront every other organization in the world, regardless of size, shape, or mission. What’s the best way to deliver products and services to our customers? How can we improve our margins and our efficiency? How do we get everyone onto the same page? How do we stay ahead of the competition? How do we attract, develop, and retain the best talent? How can we make the best use of technology? How do we move quickly to new opportunities?

Does GE have answers to all these questions while other organizations do not? Of course not. But what GE does have that most organizations ...

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