CHAPTER 7

He and She Wired

I am announcing a ban on e-mail every Friday to and from all sales and operation associates, effective immediately.

—Jay M. Ellison, Executive Vice President and Chief Operating Officer, U.S. Cellular Corporation (2004)

Learning Objectives

  • Examine gender differences in e-mail.
  • Identify women’s use of emoticons, lexical surrogates, and exclamation points.
  • Compare the similarity in speech and linguistic gender differences to e-mail preferences.
  • Understand how e-mail style can affect credibility, especially for women.
  • Understand how men’s e-mail style can be interpreted by women as abrupt and inconsiderate.
  • Discuss how women can use e-mail to minimize interruptions and overlapping.
  • Identify how women can utilize e-mail ...

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