Introduction Back to Basics

I bet you’ve heard and maybe even believe the familiar saying that animals are “ruled by instinct” and man is “ruled by reason,” and that is why we are more “evolved” than other animals. Well, forget it!

I’ve discovered exactly the opposite to be true, and this discovery and accompanying revelations are the basis for the three powerful themes presented in this book. They are powerful because each one significantly impacts the daily quality of your life.

The first theme is that human behavior is more flexibly intelligent than that of other animals because we have—not fewer—but more instinctual tools. The message for you here is that you already have what it takes to enhance all aspects of your life. In fact, you ...

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