Chapter 9. The Carnegie Principles
“Have complete course on ‘How to Become a Success,’ will swap for room rent.”
|--Classified ad in the Cincinnati Enquirer, 1933|
When Dale Carnegie faced his first class at the Harlem YMCA, he experienced a brief moment of panic. These were not college students sitting in front of him. They were hard-headed, battle-weary businesspeople. They were clerks and shopkeepers from Manhattan and Brooklyn. They were blue-collar workers who wanted to get ahead. They were sales reps who needed to do better in their jobs, or else they were going to be fired.
All of a sudden, Carnegie’s original plan to teach them the principles of elocution and declamation seemed pretty inadequate to their needs.
He began to talk, giving them ...