Chapter 21. The Pros and Cons of Priming the Pump
It’s hard to find too much fault with what Girard developed. Priming the pump makes good business sense. But there are a few risks to keep in mind.
The Cons
It Can Seem Manipulative
Pretending to be someone’s friend or to have her interests in mind when we’re really just trying to get something out of her—well, it seems hypocritical, doesn’t it? If Joe Girard is telling 10,000 people to have a “Happy Fourth of July!” this month, just how sincere is he?
At some point, we have to separate activities that we do because they are appropriate to our role in business from activities that we do because we have an intimate connection with someone. Both kinds of communication are appropriate. Sending a friendly ...
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