THE FUTURE GIG ECONOMY

My father had one job in his lifetime, I will have six jobs in my lifetime, and my children will have six jobs at the same time.

—ROBIN CHASE, FOUNDER OF ZIPCAR

Our perceptions about work are formed at a very young age. From the time we’re kids, adults ask us what we want to be when we grow up, and the answers reflect what we see around us—employees in full-time jobs. We answer that we want to be teachers or doctors or firefighters. I haven’t yet heard a kid say that she wants to be a consultant, or a freelancer, or a contractor. But if I did, that’s the one I’d bet on, because that kid understands that employees in full-time jobs aren’t the future of work. By the time today’s kids grow up, becoming an employee and getting ...

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