4.4. BENEFITS OF MANAGING CROSS-CULTURAL DIFFERENCES
The question of how much return on investment an organization gets from expanding resources in team development is one that almost always comes up. The costs of team development are higher when team members have been brought together from various locations around the world. It is a legitimate question to ask for the benefits and ROI. The following examples point to some gains organizations witnessed once they helped global entities understand and capitalize on a variety of cultural norms. Among the benefits are the following:[]
Products launched ahead of schedule;
Cost of launches reduced;
Creative, nontraditional ways to reach target markets;
Market share is maintained or enhanced;
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