1.11. CULTURAL COSTS
Not understanding cultural difference—or remaining stuck in one of the ethnocentric stages of the DMIS model—can lead to disastrous results, and not just for corporations.
When the 2002 Miss World contest was slated to take place in the Nigerian capital of Abuja, protests from Muslim extremists and a newspaper article indicating that the prophet Muhammad would have approved of the pageant triggered four days of violence between Christians and Muslims in the Nigerian city of Kaduna, leading to the deaths of more than two hundred people, injuries to more than five hundred people, and forty-five hundred people left homeless.
When a Korean Airlines jet crashed in Guam in 1997, killing 228 people, it was widely reported that ...
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