3.10. MAKING PRESENTATIONS

A number of factors need to be considered when making presentations in cross-cultural settings. Not only will there be language differences to consider, but also culture will influence both presenter and audience. For example, in some settings a relaxed, informal style would be preferred so as to set a comfortable tone and create a closer connection between speaker and listeners. Generating participation from the group and creating discussions and a lively give-and-take would be valued. However, in more hierarchical cultures, this style might appear unprofessional and disrespectful, thereby damaging the presenter's credibility or placing participants in an awkward position. In this case, dressing and behaving in a ...

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