Chapter 18 ItalyHuman Resource Management in Italian Family-Owned SMEs: Sustaining the Competitive Advantage through B Corp Transformation
Silvia Bagdadli and Martina Gianecchini
Case Synopsis
Romano Lana is a 50-year-old family-owned medium enterprise located in Tuscany (Italy). Notwithstanding its robust financial performance, Romano Lana is struggling to maintain its competitive advantage. Linda, one of the owner’s children appointed as HR manager in the company, is convinced that getting benefit corporation (B Corp) certification will support the transformation needed to become more attractive to skilled employees, much needed to embrace the change required by the increasing competition. However, Linda needs ...
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