Chapter 27 CanadaLa Vie en Rose: Globalization Challenges for Human Resources Management in a Canadian Lingerie Leader
Sylvie Guerrero, Ewan Oiry, and Ariane Ollier-Malaterre
Case Synopsis
From its headquarters in Montreal (Quebec, Canada), La Vie en Rose sells lingerie, swimwear, and sleepwear in over 275 boutiques in 18 countries. The company has followed a growth strategy since its acquisition by François Roberge in 1996. This case study describes the international human resources management (HRM) challenges raised by its expansion. It examines HRM in Canada and in the province of Quebec. It describes the operating modes of the fashion industry. Building on this information, the second part of this case study ...
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