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The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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3

The Centrality of Culture in the 20th and 21st Centuries

Robert Shuter

In this chapter, Robert Shuter argues for a return to Edward T. Hall’s approach to culture and communication and the restoration of culture to preeminence in theorizing and researching inter-cultural communication. In his opinion, there is the dearth of investigations on many areas and regions of the world. It is evident from his meta-analysis of published studies that theory validation research based on a nomothetic model dominated the field in the 1980s and the 1990s. Consequently, cross-cultural and intercultural scholarship yielded very few new insights into communication practices of specific ethnic groups, cultures, and world regions. Since 2006, however, the field ...

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