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The Global Intercultural Communication Reader, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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13

Nommo, Kawaida, and Communicative Practice

Bringing Good Into the World

Maulana Karenga

In this chapter, Mualana Karenga explores ancient and ongoing African traditions of communicative practice in understanding African American rhetoric. For Karenga, African rhetoric is essentially the communicative practice that is oriented to building community and bringing good into the world, which is in stark contrast to the utilitarian inclination of contemporary Western rhetoric that accentuates persuasiveness without sufficient consideration of the ethical dimension. From a Kawaida vantage point, he argues that African rhetoric is a rhetoric of community, resistance, reaffirmation, and possibility. Karenga then discusses the reaffirmative, communal, ...

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