The Go-To Expert

Table of contents

1. Cover
2. Title page
3. Contents
4. About the authors
5. Authors’ acknowledgements
6. Publisher’s acknowledgements
7. Foreword
8. Introduction
9. Part 1 Determining what your thing is
   1. 1 Why do you want to become the Go-To Expert?
   2. 2 What is going to be your thing?
10. Part 2 Packaging your brand
    1. 3 How to make your services irresistible to clients
    2. 4 How to craft the right impression
    3. 5 How to use your content to reinforce your expertise
11. Part 3 How to build your visibility and profile to generate high-quality, warm leads
    1. 6 Networking your way to success
    2. 7 Publishing your way to success
    3. 8 Speaking your way to success
    4. 9 Using PR to open doors
    5. 10 Successful seminar selling
12. Part 4 Turning leads into clients
    1. 11 Managing your sales pipeline
    2. 12 Honing your selling skills
13. Part 5 The business of your brand
    1. 13 Curing the growing pains
    2. 14 How to build your team
    3. 15 How to keep your knowledge fresh
    4. 16 Building your plan and making it happen
14. Index
15. Endorsement
16. Imprint