CHAPTER 17

What Exactly Is an “Ethical Destination”?1

Do not tell me how educated you are. Tell me how much you have traveled.

These words, spoken by Muhammad, seem as apt today as they must have 14 centuries ago. As we explore our home planet with greater ease, but at an ever greater remove—on our laptops, tablets, and smart phones—let’s not forget the transformative potential of actual, physical travel. There’s still nothing like arriving in a strange land, and embarking on a personal voyage of discovery.

Travel has become the world’s largest industry, with a trillion-dollar annual footprint. It supports well over 250 million jobs, and generates nine percent of the world’s GNP.

This means that travelers have real power. Where we choose to put ...

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