How David Takes on Goliath
Unless you have 100% customer satisfaction you must improve.
—Horst Schulze Ritz-Carlton
If David and Goliath Were Hotels
The story of David and Goliath inspires us. It reminds us that the smaller, weaker opponent does not always have to lose. Through courage or belief or simply by working harder or smarter, David can win.
The story of David and Goliath is a perfect metaphor for how online guest reviews have provided a sling to small unbranded hotels as they try to compete in the luxury hotel segment with established global hotel brands in markets all over the world. Prior to online guest reviews, the Davids of this world had little chance of competing successfully against the ...
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