Online marketplaces have become an essential source of review data, as they provide a platform for customers to share their experiences and opinions about products and services. This section will explore the role of online marketplaces in the collection and dissemination of review data and their impact on businesses and consumers.
Major e-commerce platforms like Amazon, eBay, and Alibaba serve as critical sources of customer feedback. These platforms enable customers to post reviews on specific products they have purchased, providing insights into product quality, functionality, and overall satisfaction.
Vertical marketplaces specialize in specific industries or product categories, such as Etsy for handmade ...
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