Chapter 1. REBELS WITH A CAUSE

Google co-founders Larry Page and Sergey Brin have undeniable talent. Who else in recent memory has been able to start and build a world-changing, international powerhouse seemingly overnight?

Page and Brin have the self-confidence and conviction of visionaries for whom making a fortune is not enough. They want to change the world, and they are driven by a shared desire to improve Internet searching.

Nonconformists, they make decisions that buck conventional wisdom with ease. Anyone tracking the Google IPO learned this early when Google adopted a Dutch auction format that gave the investment world quite a stir in its attempt to democratize the sale of shares.

And Page and Brin are true friends, a characteristic shared ...

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