Chapter 11. COORDINATION THROUGH TECHNOLOGY
In order to be effective, small teams need a special ecology. Google created one by mobilizing technology to solve the biggest problem of any business: that of coordinating people and their responsibilities. But the company didn't stop at giving all its employees a powerful computer system with leading-edge applications. Google built an organization that enables people to share ideas and project specifications quickly.
People who want to work together have many ways to coordinate. Within a corporation, management generally determines how coordination happens. Managers oversee the work of their employees and coordinate efforts by dividing work and distributing it sequentially: Each step in product development ...
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