April 2009
Intermediate to advanced
256 pages
5h 53m
English
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Chapter 14. Putting Users in Charge
Once consumers were kings. Now they've become tyrants.[92]
——McKinsey & Company
Some companies have risen to fame surrounded by armies of enthusiasts (like Apple), while many others—like big oil, chemical companies, armament manufacturers, and agribusiness—have faced hostile press campaigns. But never before has a company like Google been constantly under the eyes of millions of observers throughout the world.
Online Communities: A New Force
Scores of blogs are devoted to news about Google, its projects, and its products. Some, like Google Blogoscoped (http://blogoscoped.com/) by Philipp Lenssen, focus on monitoring the company. Still others, like Ogle Earth (http://ogleearth.com/) deal only with specific tools ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.