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The Google Way
book

The Google Way

by Bernard Girard
April 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 53m
English
No Starch Press
Content preview from The Google Way

The New Stakeholders

For moralists, actively seeking a good reputation presents an ethical quandary. Spinoza, a 17th-century philosopher, wrote, "Fame has the further drawback that it compels its votaries to order their lives according to the opinions of their fellow-men, shunning what they usually shun, and seeking what they usually seek."[105] For the purposes of this book, this statement means that in order to maintain a good reputation, individuals and companies need to agree with their market and their customers.

For companies like Google, which operate in a market where a good reputation is a major asset, complying as closely as possible with the interests of its customers offers a powerful incentive. Communities act as stakeholders in the ...

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Publisher Resources

ISBN: 9781593271848Errata