April 2009
Intermediate to advanced
256 pages
5h 53m
English
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Click Fraud and Spam
Click fraud, the practice of clicking an ad hundreds or thousands of times to artificially increase the conversion rate, affects all advertisers and could, several experts say, become Google's Achilles' heel. Besides unscrupulous competitors, dissatisfied customers may use bogus clicks in an attempt to exact revenge, or site owners might generate fake clicks to boost their income from AdSense or a similar program that pays the owners every time an Internet surfer clicks ads displayed on the site.
According to companies specializing in auditing traffic quality, fake clicks cost Internet advertisers hundreds of millions of dollars and amount to about 15 percent of total clicks (advertisers surveyed by Outsell estimate that 14.6 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.