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The Google Way
book

The Google Way

by Bernard Girard
April 2009
Intermediate to advanced
256 pages
5h 53m
English
No Starch Press
Content preview from The Google Way

Will Copyright Concerns Slow Google's Growth?

Online delivery of film, video, and television are some of Google's most promising areas for growth and advertising sales. But like other companies interested in these emerging markets, Google has been confronted with a problem: copyright. Google can't simply take this content and deliver it without permission.

Finding a way around this obstacle, as Dailymotion, YouTube, and others did when they began hosting and streaming content produced by users, is possible. Coupled with the rise of cheap digital cameras and camcorders, these sites gave rise to an activity that might otherwise have remained marginal, at the same time opening a video market that few had suspected existed—one so large that within ...

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Publisher Resources

ISBN: 9781593271848Errata