book

The Graphic Design Reference & Specification Book

by Poppy Evans, Aaris Sherin, Irina Lee

September 2013

Intermediate to advanced

320 pages

7h 52m

English

Rockport Publishers

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Measurement Conversion ChartsMillimeters, Points, and Picas to InchesInch Decimals to Inch FractionsConversion FormulasMetric to Imperial Equivalents
Copyright and Trademark StandardsCopyrightPublic DomainTransferring RightsCreative Commons LicensingTradmarks and Service MarksLegal Resources
Proofreading and CopywritingProofreaders’ SymbolsFootnotesAbbreviation GuideHyphenation GuidePrime Marks and Quotation Marks Guide
Imaging and ColorImage File FormatssHalftone ScreensTint Values for Halftone ScreensDuotonesFinding the Best Scanning ResolutionScaling an ImageStandard Digital Image Sizes for WebStandard Ad Unit Guidelines
TypeType Basics and TerminologyCategorizing TypefacesSerif and Sans SerifMeasuring TypeType GuideWays to Identify TypefacesText Typefaces
Grid Design BasicsTypes of GridsAnatomy of a GridWorking with GridsTypographic Unit GridsComposite GridsModular GridsHierarchical Grids

PaperNorth American Sheet SizesInternational, or ISO, Sheet SizesBasis Weight EquivalentsGrammageCaliper, Bulk, and PPIBasis Weight/Caliper EquivalentsFinishesGrainPaper EstimatorPaper Usage Guide
Bindings and FoldsStandard Binding TypesWhich Binding Method Works Best?Common Fold StylesFold BasicsTolerances for Gatefolds, Barrel, or Roll Folds
Envelopes and FoldersEnvelope ConstructionStandard Envelope Styles and SizesWindow Size and PositionInternational Envelope SizesPrinting Considerations for EnvelopesPocket Folder StylesPrinting Considerations for Pocket Folders
Packaging StylesTray-Style CartonsBasic Tube-Style CartonsBasic Closure TypesFolders, Sleeves, and Other Types of Folding CartonsSet-up BoxesCommon Styles of Stock Plastic ContainersPaper BagsPlastic Bags
Postal StandardsGeneral USPS Mail Classifications and RequirementsPostcard Paper Stock RequirementsThickness Requirements for Flat MailRate Classifications and Delivery Time for Domestic MailPackage Standards for MailingExtra USPS ServicesMail Piece Design ExpertisePostal Websites
Bar Code StandardsGeneral Standards for UPC Bar CodesGuide to Color-Correct Bar CodingReflectance Values of Four-Color Combinations on Uncoated StockQR CodesGenerating and Reading QR CodesQR Content
Printing and FinishingGeneral Guide to Printing ProcessesTrapping TolerancesTypes of Offset LithographyCutting and TrimmingFinishing TechniquesOffset InksVarnishes and Protective Liquid CoatingsGlossy versus Matte FinishesProofing Methods
Greening Graphic DesignThe Shift Toward Sustainable PracticeSustainable Materials and Production for Print DesignSustainable VocabularyFiber Sourcing and Paper ProductionChain of CustodyCertificationsPaper ProductionRecycled PaperPaper from Mixed SourcesTree-Free PaperPrintingGuide to Environmentally Friendly Papers
User Experience and Interface DesignUser Experience (UX) DesignUser Interface Design
Standard Forms and ContractsCreative Briefs Are Strategic ToolsWhat’s Included in a Design Criteria

Overview

Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design.