Chapter 5: Type


Because type is measured and described in a language that is unique to the printed word, it is important to recognize and understand basic typographic terms.

Typeface: The design of a single set of letterforms, numerals, and punctuation marks unified by consistent visual properties. Typeface designs are identified by name, such as Arial or Palantino.

Type style: Modifications in a typeface that create design variety while maintaining the visual character of the typeface. These include variations in weight (light, medium, book, bold, heavy, and black), width (condensed or extended) or angle (italic or oblique vs. roman or upright).

Type family: A range of style variations based on a single typeface. ...

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