Book description
Doing business in the digital age
The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.
Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.
Examine how the digital era has altered where we work, how we work, where we live and what we do
Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy
Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment
Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.
Table of contents
- Preface
- About the Author
- Chapter 1: The industrial deal: the shift from industry to technology
- Chapter 2: A global revolution: industrial leapfrog
- Chapter 3: The social reality: beyond the surface of social media
-
Chapter 4: Life in boxes: the industrial formula for living
- Parasocial interaction
- The homo sapiens operating system
- Dunbar’s number
- Enemy territory?
- Digital clustering
- Virtual is real
- IRL vs AFK
- Virtual is the physical preamble
- Let’s go surfing
- Digital replicates physical
- There is no ‘digital’
- What’s your electricity strategy?
- The market doesn’t care when you finished school
- Getting your digital on
- It’s not my job
- Welcome to med school
- Note
- Chapter 5: Rehumanisation: words define our future
-
Chapter 6: Demographics is history: moving on from predictive marketing
- How to get profiled
- The price of pop culture
- The best average
- The weapon of choice
- Don’t fence me in
- How do you define a teenager?
- Stealing music or connecting?
- Marketing 1.0
- Marketing revised
- The new intersection
- Social + interests = intention
- The story of cities
- Do I know you?
- The interest graph in action
- The anti-demographic recommendation engine
-
Chapter 7: The truth about pricing: technology and omnipresent deflation
- Technology deflation
- Real-world technology deflation
- The free super computer
- The crux is human
- It’s getting quicker
- Technology curve jumping
- Technology stacking
- Omnipresent deflation
- Consumer price index trickery
- Connections and the impact on prices
- Economic border hopping
- The new minimum wage
- Notes
- Chapter 8: A zero-barrier world: how access to knowledge is breaking down barriers
-
Chapter 9: The infinite store: rebooting retail
- The physical and virtual challenges
- Retail was easy
- The retail revolution
- What retail forgot
- The discount death spiral
- Price and range equalise
- Same brand, different plan
- The questions that matter
- Selling online
- If you make, you retail (big and small)
- Border hopping and digital reinvention
- Experience > item
- Clues in coffee culture
- Chapter 10: Bigger than the internet: 3D printing
-
Chapter 11: Screen play: post–mass media
- Television is no more
- Device convergence
- Digital demarcation
- Mass-media platform fragmentation
- The legacy media challenge
- Blogs vs The New York Times
- Who do you trust?
- Screen first
- Media then/media now
- Platforms on platforms
- How to live in niche land
- People don’t have average interests
- Channelology
- The price of attention
- Channelling an audience
- This ain’t no Super Bowl
- Fill the channel void
- The easiest way to get attention
- Curation
- We’re all media companies
- We’re all nodes
- On the fast track to amazing
- Subscription television is doomed
- On-demand subscription
- We don’t want your packaged deal
- The usability gap
- In-home demos
- Demographics to the people
- Screens and cave walls
- Advice from a pirate
- The content producers forgot
- Winners and losers
-
Chapter 12: Too big to fail?: the great financial disruption
- Their own private Napster
- They lost the most important asset
- So what do banks actually do?
- It’s virtual and data driven
- The leaky bucket
- Circumventing banks
- What is currency?
- Digital and crypto currencies
- It’s just another technology stack
- Why should banks care?
- Unstable yet permanent
- Crowdfunding
- Redefining decision authority
- Unearthed economic value
- Don’t expect a rush on the banks
- Do expect marginalisation
- Chapter 13: The 3-phase shift: a closer look at the web
-
Chapter 14: The big game: an introduction to gamification
- Child’s play
- Digital game grooming
- More than a niche
- Games are for nerds, right?
- Friday night lights
- Yes, but it’s different
- Emotions + incentive = shaped behaviour
- People won’t share that stuff
- Bursting into reality
- Rising realism
- Doing > having
- The gaming mentality
- The sixth sense
- Our decentralised nervous system
- Start making sense
- Product = computer
- Mash-up heaven
- The seed is planted
- Not if, but when and who
- Chapter 15: System hacking: a great idea with a bad reputation
- Chapter 16: The job, the factory and the home: how location follows technology
- Chapter 17: A stranger from Romania: building a real Lego car
-
Chapter 18: Market-share folly and industrial fragmentation: industrial metrics
- Market-share folly
- The key assumption = we know the market
- Software is eating the world
- Did they see them coming?
- Redefining industries through infrastructure
- Collaboration with competitors
- We’ll just buy the winners
- The pace of change
- Internal venture capital
- Cold War era thinking
- Ignore resources and self-disrupt
- Chapter 19: The externality reality: is this the end of privacy?
- Chapter 20: Business = technology: the 4Ps revised
- Recommended books and documentaries
- Index
- Advert
- End User License Agreement
Product information
- Title: The Great Fragmentation: And Why the Future of All Business is Small
- Author(s):
- Release date: September 2014
- Publisher(s): Wiley
- ISBN: 9780730312680
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