December 2021
Intermediate to advanced
288 pages
7h 38m
English
Content preview from The Great Lockdown
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CHAPTER 15Tapsi
By Hooman Damirchi (Cofounder and COO), Mitra Azimi (Financial Manager), Milad Dowlatnia (Chief Human Resources Officer), Mehrshid Fadaei Nejaad (Product Manager), and Negar Arab (PR and Communications Manager)
About Tapsi
With more than 15 million registered passengers and 35% market share, Tapsi is one of the two leading ride-hailing companies in Iran. Five years after its establishment, Tapsi now offers a wide range of goods-delivery and ride-hailing services, has created about 1.5 million jobs for drivers, has over 1000 employees, has won some major legislative battles paving the way for other tech start-ups, and is going to be the first tech company to go public in Iran.
The Calm Before the Storm: Industry and Company Overview Before COVID-19
By Hooman Damirchi (Cofounder and COO)
Ride-hailing is most probably the youngest and fastest-growing industry in Iran. It was brought to life in 2015 by Tapsi as an answer to the growing expectation of urban travelers to have a higher-quality and cheaper transportation option at their disposal.
In fact, Iran was much more ready for this concept when compared with developed countries where ride-hailing initially came to existence. The reason? On the demand side, inadequate investment in public transportation and consequently the slow pace of growth in this sector left a wide gap in the market. The traditional yellow cabs and their licensor companies could not fill this gap for two reasons: (1) they had a reputation ...
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