1 The Big Break (Strictly for the Brand-New Grip!)

by Ron Dexter

MIKE’S NOTE: Ron Dexter has been a camera operator/DP/director since 1962. He is a member of the National Association of Broadcast Employees and Technicians Election Board, a union negotiator, a director of television commercials (since 1972), a member of the Directors Guild of America, and the owner of a television commercial production company (since 1977). He is also an equipment designer, mechanic, and teacher. His short commercials have aired in 20 foreign countries and 35 U.S. states. Ron inherited his business philosophy from his dad: “He said to give people more than they bargained for, and they will be so relieved about not being robbed that they will gladly pay the bill ...

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