The Guide to Entrepreneurship

Intrapreneurship: Corporate Entrepreneurship ◾ 27

explore, express, and undertake their creative insights in a culture of innova-

tion. Therefore, management is challenged with creating incentives that are

consistent with an innovation-friendly culture. Table2.5 presents the primary

differences between traditional corporate and intrapreneurial cultures.

In an established company, the intrapreneur can be a change agent, pro-

viding a much-needed competitive advantage. This is depicted in Figure2.2.

2.7 Corporate Support for Internal Business Creation

“Don’t fund the problem; fund the solution.”

Surprisingly, the biggest barrier to intrapreneurs ...