The Guide to Entrepreneurship

K21619

Whether you work for an established company and want to trailblaze new products

(intrapreneurship), or want to establish your own new venture (entrepreneurship),

The Guide to Entrepreneurship: How to Create Wealth for Your Company

and Stakeholders supplies invaluable guidance along with concrete action plans.

In contrast to academic publications that merely emphasize accounting methods, this

guide to intrapreneurship and entrepreneurship focuses squarely on the entrepreneur.

Demystifying the process of starting a company from scratch, the book provides

aspiring entrepreneurs with detailed guidance that is written in plain English. It

explores what constitutes entrepreneurial timber and the leadership skills required to

raise all the needed capital. If you are thinking of starting your own company or have

already decided to take the plunge, this book will help you determine:

• If you have what it takes to become a successful entrepreneur

• The value of your idea before funding

• If you and your team possess the skills required to gain a market advantage

• How to raise capital effectively

Explaining the critical importance of intellectual property to investors, the book

covers the fundamentals of business valuations. It also explains how to write winning

business proposals. While each chapter is designed to stand on its own, the book

chapters are arranged in a manner that makes it easy for entrepreneurs to jump from

chapter to chapter as they please.

Identifying the unique set of characteristics that are shared by successful entrepre-

neurs, this guide will be especially helpful to anyone looking to start new ventures

that require a high degree of scientific knowledge.

THE GUIDE TO ENTREPRENEURSHIP

How to Create Wealth for Your Company

and Stakeholders

Business Management

How to Create

Wealth for Your

Company and

Stakeholders

Michael Szycher, PhD

THE GUIDE TO

ENTREPRENEURSHIP

THE GUIDE TO

ENTREPRENEURSHIP

Szycher