Chapter 1. Forging a Guild Identity

The success of your guild depends greatly on its identity. Decisions that you make at the very beginning can have a ripple effect throughout the lifetime of your community. It can be thrilling to consider the possibilities, but it can also be a bit daunting to weigh all the individual variables in question. The aim of this chapter is to help you make the right decisions—to help you lead the type of guild that appeals to you as a player and complements your individual leadership style.

Founding a guild is like starting a new company. Success is never assured! Before you invest any time or money, you need to think about your goals, the desired size of the guild, and the kind of people you will try to recruit. More ...

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