Standing Out from the Crowd

A guild is like a company, and your guild's purpose is your company's product. In order to be successful, you must drum up interest in your product. Officers have often written me to ask how they can get players interested in their guild. Some seem at a total loss for ideas and when I ask them what makes their guild different from the other guilds in their game or on their server, they don't have an answer. In any healthy MMO with a dedicated population, there will always be enormous competition among guilds for quality players. Any guild can fill its roster with parasites and jerks.

In order to attract quality players—as defined by your guild's purpose—you need what the business world calls a differentiator. A differentiator ...

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